If your commercial portrait studio isn’t producing as well as you’d like, try taking your marketing efforts to Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new prospects. Learn how in the following article.
1. Don’t let the excitement over your page slow down. Commit to posting new images at least a few times a week. If you do not, your followers are going to feel forgotten and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
- Post Video Content
- Post New Content
- Post Images
- Link To Your Web Site
- Link To Other Social Media
2. While you should try your best to connect with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, skip posting until you do.
3. Include your logo fitted to the correct size on your business page. Don’t change it too much as it is what your fans will associate with your business, therefore highlighting your posts in their news feed. If you continually change it, they may become confused not recognize your post.
4. A great way to be noticed on Facebook is through a brand page. A brand page, which is also called a fan page, is similar to an actual personal profile. However, one distinct difference is that fans are added instead of friends. On your brand page, you can link to your Twitter and blog account. You can also post and collect content, have discussions and collect user reviews.
5. Reward your loyal fans with Facebook events, special offers and prizes. Give your followers a reason to comment on the discussion. A contest with even an charity donation can generate interest and inspire your followers to invite their friends and family to your Facebook page.
7. Never make the mistake of starting a Facebook page and not expect to work on it every week. It takes a lot of hard work to create a a large fan following on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should outsource the required updates.
8. When you post to your page your page keep your main keywords in mind. For example for my photography business my main keywords are San Antonio head shots and not much else. This is what I like to be found for and the market I go after. I include the same keyword phrase on my Facebook page just like I do on my other web site. My keyword phrase is part of my post much of the time.
As you’ve seen, Facebook can do a great things for any photography business! Reaching previously untapped markets can now be done for almost no upfront cost. Start putting these tips to work for your business.